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We are a direct marketing implementation agency that has sustained exceptionally long relationships with our clients, both large and small – in part, because we go well beyond what’s expected of us to deliver high-value service and outstanding quality.

Hand holding spike
Shipped annually
Designs annually
Years in business

Our Services


Our team of seasoned creatives develop both full blown campaigns as well as work shoulder to shoulder with our Tier 1 agency partners.


While we can create email blasts and design websites, our favorite thing to do is find web-based solutions to hurdles that our clients face on a daily basis.

Experiential & Event Support

Our creative and logistics teams handle all the details to guarantee a successful experiential marketing campaign.


We are uniquely positioned to provide a vast amount of printing and large format imaging capabilities—
all under our roof.


With over 10,000 square feet of pallet rack warehouse space, we secure, maintain and ship inventory for many of our clients.


Kitting, picking & packing or maintaining distribution lists—our “rapid response” team continuously exceeds expectations.

Our Process

That's How We Do It





About Us


There may be bigger agencies, but few give their clients the amazing level of personal attention we give ours.
It’s simply who we are; Straight-shooting, up-at-dawn, roll-up-your-sleeves-and-get-to-work type of folks.

Our Leadership Team


Tim Cullen
President & Co-Owner

Tim's mission has always been to stay one step ahead of our current processes. Despite being a CPA for 2 decades, he is more than our numbers guy of analyzing data for direct mail campaigns, but also trying to find new opportunities. And, he’s also a world-class skier that’s competed against the best in the USA and China and now serves as President of President of the Rock Aqua Jays Water Ski Show Team.

Casey Moen
Senior Account Manager & Co-Owner

As Senior Account Manager and co-owner at Roundhouse, Casey orchestrates and manages numerous different client projects on any given day. Her primary expertise is in developing unique and effective embedded-base customer communications. Detail-oriented and seemingly tireless (aren’t all moms?), this Minnesota native is just as committed to motivating employees with a happy hour or a team building game.

Mike Mahnke
Senior Vice President & Co-Owner

Mike is a 38-year marketing industry veteran with all those years spent here at Roundhouse. He is also a 17-year U.S. Army veteran with active duty enlisted service in Europe and as a commissioned officer during Desert Storm. Known locally as “PA Guy”, Mike is the longtime public address announcer for Wisconsin Badgers football, basketball and occasionally volleyball.


Angie Spensley

Human Resources, Accountant, Cross Media Manager, Reporting Metrics Guru — yes, yes, yes and yes. Our "house" runs smoothly 24/7 with huge thanks to Angie and her many hats. For more than a decade, she's been our rock, our sounding board, the straw that mixes the drink, the glue that binds us together, the … well, you get the idea.

Christina Steel
Account Executive

Running integrated direct mail campaigns, spearheading business development and traveling across the country to open new retail stores, Christina has played a role in most of our current client relationships for over a decade. She spends her free time on the marketing committee of CATCH, a local non-profit benefiting the Children’s Hospital.

Kim Finkenbinder
Project Manager

Add Officer of Motivation to her title. Kim’s joyful energy is infectious. So, it’s no surprise that her favorite part of her job is the customer service, obsessed with doing anything she can to make clients happy. Talk to her on the phone or schedule a meeting, you'll see what we mean. And, she’s the other half to running a tight ship.

Community Involvement

Our company strongly believes in giving back to our local community. Each year, employees are encouraged to participate in local volunteer outreach.



All Roundhouse employees are given paid time off each year for volunteer opportunities. And as a company, we’ve rolled up our sleeves on numerous occasions to participate in United Way events. From repaving a nature trail to cultivating a community carrot garden, we’re not afraid to get our hands dirty.


The La Quinta Salutes Military Initiative program supports military members and their families as guests and employees. We’re honored to work with this military-friendly company and enjoy collaborating quarterly to donate to the Fisher House.


Roundhouse is proud to be a corporate sponsor of Community Around the Children’s Hospital (CATCH), which benefits the local American Family Children’s Hospital. We’ve volunteered many hours within the hospital, as well as contributing design work for event signage, social media ads and other collateral.


Each holiday season we donate to several non-profit organizations in the name of our clients. Some of the most recent include:
Fisher House Wisconsin
Wounded Warrior Project
Susan G. Komen Foundation
Humane Society of Southern WI
Alzheimer’s Association
Agrace Hospice Care
Dane County Humane Society
Gilda’s Club Madison

Our Clients

Contact Us

Don't hesitate to get in touch. Please fill out this form and we'll get back to you.

Get in Touch


560 East Verona Ave
Verona, WI 53593
Located just outside of Madison

Call Us
+1 608 497 2550
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