Engagement Marketing
Roundhouse drives growth through customer engagement.
There’s no question that marketing has evolved exponentially over the past several years. To be effective today, marketers need to shift their focus from traditional branding only, to a growth plan that includes customer engagement. The usual approach to branding is telling customers what they should think about brands, whereas engagement marketing influences brand behavior and encourages customer interaction.
Our solutions shift customers from thinking about your products/services to buying them.
Our solutions effectively integrate all forms of marketing communications to deliver an engagement strategy that is seamless and results driven. Whether we are managing the online dialogue through social media, communicating at retail with experiential marketing, or personalizing one-to-one direct mail, we influence brand behavior by shifting your audience from passive bystanders to active participants.
Tactics
- Advertising
- Brochures/Collateral
- Contests/Sweepstakes
- Direct mail
- Events
- Email marketing
- Incentive programs
- Loyalty programs
- Micro sites/Landing pages
- Mobile marketing
- Online ads
- Pay-per-click
- Portal design and development
- Point-of-purchase
- Premiums
- Promotional marketing
- Reward programs
- Retail planning
- Sales support
- Search Engine Optimization
- Social media
- Strategic messaging
- Video
- Websites
Services
- Asset management
- Copywriting
- Content management
- Design
- Digital production
- Engagement strategy
- Illustration
- Kitting and fulfillment
- Messaging strategy
- Premium design and sourcing
- Photography
- Printing services
- Program administration and logistics
- Retail Plan-o-grams
- Technical POP drawings
- Video production