Case Study: Acquisition

Client:
Tippmann Sports

Challenge:
Tippmann Sports was interested in expanding their business and acquiring a new category of paintball enthusiast by capitalizing on the growing trend of military simulation themed paintball play.

Solution:
Tippmann turned to Roundhouse to help launch a new brand and line of paintball markers and accessories. Beginning with helping secure the U.S. Army brand license, we developed a completely integrated marketing program that led to one of their most successful product launches in company history.

Our multi-channel solution consisted of:
strategic guidance, logo design, print and online advertising, sales collateral, catalogue design, point-of-purchase, website components, social media and promotional support.

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