Case Study: Interaction

Client:
Kraft Foods / Oscar Mayer

Challenge:
Oscar Mayer was looking for a full service partner to support their Wienermobile mobile marketing program, which consists of 6 Wienermobiles throughout the continental United States.

Solution:
Oscar Mayer decided to work with Roundhouse because of our unique ability to execute promotional concepts and manage the program through our fulfillment center 365 days a year.

From portable, branded stage sets and giant hot dog cutouts to oversized 3D beef franks complete with magnetic condiments, we continue to keep America smiling for photo ops with the Wienermobile. Uniquely coded variable data postcards allow consumers to see their fun photos online and share them with friends and family.

Our multi-channel solution consisted of:
design and production of promotional materials, variable data postcard with online photo code, custom event materials, coupons and kitting/fulfillment.

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