Case Study: Interaction

Client:
Alder Foods Rainbow Seafood

Challenge:
Alder Foods was interested in developing a promotional strategy for increasing seafood sales at key U.S. Military Commissary locations.

Solution:
Alder turned to Roundhouse because of our expertise developing and implementing high impact promotions.

Roundhouse created an engaging in-store promotional sweepstakes that involved weekly customer participation. In addition to generating frequent participation through a multi-tiered prize structure, the program included high visibility point-of-purchase and recipe ideas to encourage purchase. The promotional strategy also resulted in significant traffic to the Rainbow Seafood website and opt-in emails for on-going customer communication.

Our multi-channel solution consisted of:
strategic guidance, legal, sweepstakes administration, sweepstakes landing page, email notification, point-of-sale design and printing, and in-store demo materials.

Back To Our Work >>