On a recent trip to Florence, Italy, I was pleasantly surprised to be in the city while the “Firenze Gelato Festival” was taking place. I am a HUGE fan of sweets and ice cream, so it would have been a sin to not check out this tasty event, especially one promoting one of the nation’s signature desserts or snacks – the latter is what the Italians consider it to be. Although the hundreds of gelato flavors won our taste buds over, my husband and I – both of us graphic designers – could not help but also enjoy the graphics used to promote the event. There were two logos associated with the event; one of the logos used a bold sans serif font to spell out the name while using a visual of a wafer cone and gelato scoop to replace the “i’s” used in the text, and the second logo, a silhouette of a gelato-topped cone, used part of the city’s architecture, the dome of the famous Basilica di Santa Maria del Fiore, to create the “dome” on top of the cone. Both logos, combined with the other graphics, added a fun, clever, and youthful vibe to the popular event.
http://www.youtube.com/watch?v=ogIgMFF02wU&feature=player_embedded
Wanting to preserve the memory of the event and sport the cool logo, I eagerly searched out a T-shirt to buy, but sadly found there were no souvenirs for sale. Perhaps next year I should go back and offer Roundhouse’s premiums services to help promote their event. And while I’m there, have another scoop of gelato, of course.
Brooke Chullino, Art Director/Graphic Designer
