Roundhouse Marketing
The Official Blog of Roundhouse Marketing

It's graduation day at "Hot Dog High"!

Monday, 27 June 2011 08:06 by Admin

The Dog Days of Summer are right around the corner and that means the newest crew of "Hotdoggers" are hitting the road to share "Miles of Smiles" with America. The fleet of six Wienermobiles are fully loaded and in true Roundhouse fashion, we were there to take off the training wheels and shout "Buns Away!" as they pull out of the Madison headquarters of Oscar Mayer. Want more Dog Blog? Check out their travels on the HotdoggerBlog.com.

 

Tags:  
Categories:   Client News
Actions:   E-mail | del.icio.us | Permalink | Comments (0) | Comment RSSRSS comment feed

What’s up with Roundhouse!?!

Thursday, 2 June 2011 14:20 by Admin

Welcome to our new Roundhouse website.  We’re excited to share our unique approach to marketing, which we call Engagement Marketing. Yeah, there are other companies that use the term Engagement Marketing, but they don’t do it the way we do it. We’re a delicate blend of exciting tactical engagement with a strong dose of business development smarts.

Our mission is to help our clients grow their business through acquiring new customers, interacting with existing customers and retaining valued customers.

With this economy there is no shortage of clients that need to grow their business.  Whether you’re a large CPG company looking get more customer to try your new snack food or a financial service company interested in getting more business clients, we focused on the same mission – getting quality interaction with prospects and leading them to a sale!

One client I had fun working with most recently had us produce a theater commercial to sell their Big Papa (www.vanholtenpickles.com) pickle-in-a-pouch at movie theater concessions.  Pickles at concessions! I know, it’s crazy what people will eat while watching a movie.  But some people even pour the pickle juice on their popcorn. Uh… I think I’ll stick with butter personally, but I should at least try it before I pass judgment.

Anyway, as a way to maximize their value we suggested turning the concession commercial into a web video. With the whole social media craze, we felt compelled to help them jump onto the bandwagon. It hasn’t hit the million views mark yet, but it sure is a fun video to watch. So for this client we develop a revenue-generating commercial and threw in a little fun engagement on the side. Check out the BIG PAPA video on YouTube: http://www.youtube.com/watch?v=Lqfn1hf81RU

How fun is that!?!