Roundhouse Marketing
The Official Blog of Roundhouse Marketing

What’s black and white and read all over?

Tuesday, 8 November 2011 13:28 by Admin

This time-honored children’s riddle now takes on a whole new meaning with the advent of an amazingly hot device – the QR code. The QR or “Quick Response” code is not new, but is seemingly appearing everywhere as of late. From print ads to POS, TV spots to t-shirts, the little square code is fueling its popularity from the exploding  sales of smartphones.


If you scan it, they will come.

Although there are many uses for QR codes, the most popular so far in the U.S. is the ability to instantly take a user to a web URL. By scanning the code using a smartphone app, a user can enter a contest, view products or services on the mobile version of a web site or even check out recipes while standing in the frozen food aisle of their favorite grocery store.


We’re on it.

Several of our clients are now employing the power of the QR code in a variety of ways: POS (Tippmann Gift Card promo), Print Ads (NXe new product site) and Event Handouts (WHR Group relocation services). Micro sites, mobile sites, virtual recipe boxes are all in the works as well.

 

 

 


Give it try!

If you haven’t already acquired a QR reader app, it’s easy and usually free. Simply go to your smartphone’s Marketplace or App Store and search for “QR Code Scanner or Reader”. Some are more sensitive than others, some allow banner advertising and some also have a tendency to crash. Once you find an app that works well on your phone, try it here and you’ll see how we’ve gone mobile. It’s a smarter site, for smarter phones. It’s not rocket science, but it does take a bit of Roundhouse magic. Need a site with a higher IQ? You’ve come to the right place.

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The 411 On 3D TV Technology, Part 2 of 2

Monday, 26 September 2011 06:39 by Admin

If you have not read the previous blog, Part 1 of 2, you might want to read that first. This is a more in depth identification of the types of 3D televisions available for consumer purchase. Hopefully, this will shed some light on the topic if you are looking to add a 3D TV to your home or business. Just a reminder, there are different ways to trick your brain into viewing images in 3D - active, passive and autostereoscopic.

Active - Active-shutter glasses are actually small LCD screens that alternately dim the left and right "lenses" in succession. Since active-shutter glasses are fairly complicated electronics, they're pricey: A typical pair usually runs about $80-$150, and works only on specific model active 3D TVs made by the same manufacturer. They depend on batteries to keep running and are kind of heavy, especially if you are also wearing prescription glasses as well. On the plus side, this is the way to get the best 3D quality in a dark room. Current active 3D manufacturers include Sony, Samsung, Panasonic, Sharp, Toshiba and Mitsubishi.

Passive - Passive 3D glasses, on the other hand, are sort of like a pair of specially designed polarized sunglasses. Unlike sunglasses, which are designed to block light equally from both eyes, polarized 3D glasses block different kinds of light from each eye, creating the illusion of depth. That means you don't need any kind of expensive, delicate electronics in the glasses themselves, nor do you need a proprietary infrared emitter to sync with the glasses. Since each lens is blocking out light, you're technically viewing only 540p in each eye, though your brain should be perceiving a 1080p image when it puts the two together. The plus for passive 3D is that they run better in direct light, the typical setting of a retail store. Currently in 2011, LG is the primary manufacturer of passive 3D television sets and glasses. 

Autostereoscopic - Full 3D TV sets do not require glasses to view the 3D images. Toshiba launched 12” and 20” Full LCD 3D TV sets for commercial launch, with a 1280x720 resolution. Technically speaking, Toshiba has found a way to eliminate blurring, or the vertical wave pattern that plagues other autostereoscopic 3-D technologies. The viewing angle is about 40°, doubling the previous approaches. Toshiba's glasses-free 3D TV does suffer initial limitations such as viewing distance and cost, the 12-inch model will sell for roughly $1400. Toshiba is expected to deliver their glasses-free 3D TV on a global scale by 2015. Until then, active and passive are your best two choices for purchase.

 

Before You Purchase - Whether active or passive 3D is best for you, if you want the wow factor, bigger really is better. You will be able to view the 3D effects on a 42” or 46” television, but if you want to be blown away by the 3D technology consider a 55” to 70.” Both passive and active 3D televisions can be purchased in bundles containing the television, Blu-Ray player and a few sets of 3D glasses. This bundling can alleviate the mistake of purchasing items that are not compatible. A certain model of 3D glasses will only work with a few models of 3D televisions of the same manufacturer. If your 3D television will be used in a commercial setting, a professional series television really is the way to go. It is quite a bit higher in cost; however, you will receive a guaranteed product that is built to run 24/7 for years to come. 

 

The 411 On 3D TV Technology, Part 1 of 2

Wednesday, 7 September 2011 11:07 by Admin

I was asked to provide a 3D television for a client, but knew very little about 3D TVs.  Since I refuse to suggest an item to a client if I do not believe it to be the best, I did lots of research.  Unfortunately, the technology is still so new that even the reps in the big box electronic stores could not give me solid answers to my questions.  I dug deep into dozens of blogs and websites to learn as much as I could on the topic as well as a lengthy conversation with Joe, owner of a home theater installation company in New England and my electronic “go-to” source for over 3 years. 

3D TVCost - Mainstream 3D technology is still relatively new.  Although in the last year, the cost for a 3D television has cut in half, there still remains the added cost of the compatible 3D glasses, which the main reason consumers have been slow to bring the 3D technology into their homes.  Because of this, LG changed technology focus to all passive 3D, which utilizes the cheaper 3D glasses.  Other companies such as Philips and Toshiba, whose plan was to develop the full 3D televisions (glasses-free) for consumers was canceled in 2010 due to the slow adoption of 3D.  Both passive and active 3D televisions can be purchased in bundles containing the television, Blu-Ray player and a few sets of 3D glasses.  This bundling can alleviate the mistake of purchasing items that are not compatible.  Yes, a certain model of 3D glasses will only work with a few models of 3D televisions of the same manufacturer. 
 
How It Works - If you want to see a 3D image, you need a way to show your eyes slightly different images to "trick" your brain into perceiving depth.  There are different ways to view the image in 3D - active, passive and autostereoscopic.  There are pros and cons for each type of 3D.  Keep your eyes open for a future blog in which I will elaborate on the relevance of these different types of 3D. 

What Type of 3D Is Best For You - Whether active or passive 3D is best for you, if you want the wow factor, bigger really is better.  You will be able to view the 3D effects on a 42” or 46” television, but if you want to be blown away by the 3D technology consider a 55” to 70.”  Here is a breakout to determine what might be the best 3D option for you:                                               

 

Manufacturers

TV Cost

Glasses Cost

Ideal For…

Pro    +

Con   -

Active

Sony, Samsung, Panasonic, Sharp, Toshiba, Mitsubishi

Mid

High

Dark Room Home

Best 3D Quality

High Priced Battery Operated 3D Glasses

Passive

LG, Vizio, Toshiba

Mid

Low

In Direct Light Retail Display

Lower Cost

View half resolution in each eye

Autostereoscopic

Toshiba

High

N/A

Anywhere

No Glasses Required 

High cost, short viewing distance and unavailability 


Written By: Christina Kowalske

Summer means picnics, parties, pools and paintball!

Friday, 22 July 2011 08:19 by Admin

Summer means picnics, parties, pools and paintball! With 8 events in 6 countries, Tippmann Sports is already racking up the frequent flyer miles and growing the game of paintball through its "World Challenge" events. Earlier this year, team Roundhouse designed Tippmann's new trailer and canopy – an impactful presence, whether rolling down the road or in display mode on site.

Planning a summer company picnic? Try something fun and a lot more exciting than a boring, old softball game – take your team out for an exhilarating afternoon of paintball. Visit the "TryPaintballNow" web site to find a field near you and have a blast!

www.TryPaintballNow.com

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Florence Gelato Festival

Friday, 8 July 2011 09:07 by Admin

On a recent trip to Florence, Italy, I was pleasantly surprised to be in the city while the “Firenze Gelato Festival” was taking place. I am a HUGE fan of sweets and ice cream, so it would have been a sin to not check out this tasty event, especially one promoting one of the nation’s signature desserts or snacks – the latter is what the Italians consider it to be. Although the hundreds of gelato flavors won our taste buds over, my husband and I – both of us graphic designers – could not help but also enjoy the graphics used to promote the event. There were two logos associated with the event; one of the logos used a bold sans serif font to spell out the name while using a visual of a wafer cone and gelato scoop to replace the “i’s” used in the text, and the second logo, a silhouette of a gelato-topped cone, used part of the city’s architecture, the dome of the famous Basilica di Santa Maria del Fiore, to create the “dome” on top of the cone. Both logos, combined with the other graphics, added a fun, clever, and youthful vibe to the popular event. 

http://www.youtube.com/watch?v=ogIgMFF02wU&feature=player_embedded

Wanting to preserve the memory of the event and sport the cool logo, I eagerly searched out a T-shirt to buy, but sadly found there were no souvenirs for sale. Perhaps next year I should go back and offer Roundhouse’s premiums services to help promote their event. And while I’m there, have another scoop of gelato, of course.


Brooke Chullino, Art Director/Graphic Designer 

 

 

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It's graduation day at "Hot Dog High"!

Monday, 27 June 2011 08:06 by Admin

The Dog Days of Summer are right around the corner and that means the newest crew of "Hotdoggers" are hitting the road to share "Miles of Smiles" with America. The fleet of six Wienermobiles are fully loaded and in true Roundhouse fashion, we were there to take off the training wheels and shout "Buns Away!" as they pull out of the Madison headquarters of Oscar Mayer. Want more Dog Blog? Check out their travels on the HotdoggerBlog.com.

 

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What’s up with Roundhouse!?!

Thursday, 2 June 2011 14:20 by Admin

Welcome to our new Roundhouse website.  We’re excited to share our unique approach to marketing, which we call Engagement Marketing. Yeah, there are other companies that use the term Engagement Marketing, but they don’t do it the way we do it. We’re a delicate blend of exciting tactical engagement with a strong dose of business development smarts.

Our mission is to help our clients grow their business through acquiring new customers, interacting with existing customers and retaining valued customers.

With this economy there is no shortage of clients that need to grow their business.  Whether you’re a large CPG company looking get more customer to try your new snack food or a financial service company interested in getting more business clients, we focused on the same mission – getting quality interaction with prospects and leading them to a sale!

One client I had fun working with most recently had us produce a theater commercial to sell their Big Papa (www.vanholtenpickles.com) pickle-in-a-pouch at movie theater concessions.  Pickles at concessions! I know, it’s crazy what people will eat while watching a movie.  But some people even pour the pickle juice on their popcorn. Uh… I think I’ll stick with butter personally, but I should at least try it before I pass judgment.

Anyway, as a way to maximize their value we suggested turning the concession commercial into a web video. With the whole social media craze, we felt compelled to help them jump onto the bandwagon. It hasn’t hit the million views mark yet, but it sure is a fun video to watch. So for this client we develop a revenue-generating commercial and threw in a little fun engagement on the side. Check out the BIG PAPA video on YouTube: http://www.youtube.com/watch?v=Lqfn1hf81RU

How fun is that!?!