This time-honored children’s riddle now takes on a whole new meaning with the advent of an amazingly hot device – the QR code. The QR or “Quick Response” code is not new, but is seemingly appearing everywhere as of late. From print ads to POS, TV spots to t-shirts, the little square code is fueling its popularity from the exploding sales of smartphones.
If you scan it, they will come.
Although there are many uses for QR codes, the most popular so far in the U.S. is the ability to instantly take a user to a web URL. By scanning the code using a smartphone app, a user can enter a contest, view products or services on the mobile version of a web site or even check out recipes while standing in the frozen food aisle of their favorite grocery store.
We’re on it.
Several of our clients are now employing the power of the QR code in a variety of ways: POS (Tippmann Gift Card promo), Print Ads (NXe new product site) and Event Handouts (WHR Group relocation services). Micro sites, mobile sites, virtual recipe boxes are all in the works as well.
Give it try!
If you haven’t already acquired a QR reader app, it’s easy and usually free. Simply go to your smartphone’s Marketplace or App Store and search for “QR Code Scanner or Reader”. Some are more sensitive than others, some allow banner advertising and some also have a tendency to crash. Once you find an app that works well on your phone, try it here and you’ll see how we’ve gone mobile. It’s a smarter site, for smarter phones. It’s not rocket science, but it does take a bit of Roundhouse magic. Need a site with a higher IQ? You’ve come to the right place.
